UX, CX, UI, service designer, product designer, strategic designer, human centred designer – phew! Our industry is still so young, and evolving so fast, that new job names appear all the time.
Here’s a little primer for you:
Human centred design (HCD) is the umbrella term for the overall approach of solving problems by placing the human experience at the heart of the solution. This can apply to any type of problem or challenge – a process challenge, a business challenge, or a technical one.
Within the HCD family are a few different approaches. Customer experience (CX) design looks at the entire spectrum of experiences that a person has when they interact with you. Service design is a subset of CX – it addresses the overall customer experiences, as well as the business processes and the organisational systems that underpin it.
Then there’s UX itself, which tends to look at a single user touchpoint in great depth. This is usually (but not always) a digital touchpoint, and the UX designer creates the interaction between the organisation and the user with regard to that single touchpoint. There is often a fuzzy line between a UXer, who looks at interaction, and a UI, who will have graphic design skills and creates the visual treatment of the interaction.